The automobile market emphasizes "quantity" and needs more "quality"

　　The General Administration of Quality Supervision, Inspection and Quarantine announced on the 15th the basic situation of automotive product defect information complaints last year. These complaints involved 148 automakers (including tire manufacturers) and 596 models. According to reports, among these consumer complaints, the typical quality problems that belong to the design safety mainly include transmission vibration and setback problems, airbag accidental explosion problems, horn working problems, abnormal engine flameout problems, tire sidewall cracks, Drum problem. According to the relatively concentrated cases of complaints, the AQSIQ organized technical institutions to carry out defect investigations, and urged manufacturers to recall the auto products that did have defects in the investigation. Last year, AQSIQ carried out 55 defect investigations on auto products and implemented 85 recalls involving 1.827 million vehicles.

　　Coincidentally, on the night of 3.15, at the 2012 CCTV 3.15 Gala, according to the summary statistics of various clues received, the top 10 consumer fields were sorted out, and the car complaints ranked third, followed closely by the Internet. After shopping and delivery.

　　Most of the car consumer complaints focus on quality and safety issues, car after-sales services, etc., such as engine quality defects, unknown parts sources, and frequent quality problems just after the maintenance period. In addition, in the process of car sales, problems such as deliberately concealing the real situation of the car, unknown accessories, and tie-in sales of car insurance are also more prominent. The scope of consumer complaints basically covers all mainstream models currently on sale in China.

　　What is worrying is that after a period of rapid development in my country's automobile production and sales, local independent brands have been working hard to change the negative image of "low price and poor quality" and "queuing for car repairs"; more automobile joint ventures are selling In a positive environment, it is repeatedly tripped by the "threshold" of quality. In order to increase market sales, many car companies have infinitely reduced costs and pursued low prices. Some car brands will "reduce allocation" after localization to obtain better price advantages; Improvement reduces the localization quality of the vehicle. Some companies even have loopholes in the construction of sales channels, which has brought about problems such as the decline in the quality of after-sales service and the increase in maintenance costs.

　　On March 15 this year, we saw that although only the DSG transmission failure of the Volkswagen series was related to the automobile industry, and the 4S shop of Jeep refitted imported vehicles with domestic parts and sold them under the false name of "limited edition", these two major incidents, However, the exposed problems happened to cover the two major aspects of automobile quality and safety and consumer safety. The problematic company is a mature company with good sales performance in the domestic auto market. There are still more companies that have gotten away with it and have the same problems and hidden dangers.

　　We have to say that when auto companies are enjoying the huge consumption feast of China, the largest incremental market, they also need to come up with unified global manufacturing standards to strictly demand themselves, and win more with more stable products and more controllable quality. Large room for development (Tong Na, China Economic Herald)